Found this Lure last night

Went for a cast in the local river last night, unfortunately was dark before I even got down there which limited casting options.

Anyway didnt get any hits however did retrieve a lure that has GoFish Nagambie on it and was wondering if anyone could tell me if these were mass produced for the competition or a limited series, have included lure below, came up real good after originally was a slime covered black lure when I first retrieved it. I have emailed the organisers of the comp but thought someone on here may have some information.

Cheers TB